Over the last few years, we can move has grown in reach and impact, with Active Gloucestershire playing a strong role as a connector and system leader for physical activity across the county. As we reached the midpoint of our original strategy period, we took time to reflect on what we’ve learned, listen to partners and communities, and respond to a changing national and local landscape.

An independent learning review, alongside feedback from partners, confirmed that while activity levels are improving overall, inequalities remain, and rising costs and system pressures are affecting individuals, communities and organisations. This strategy refresh strengthens our focus on where we can make the greatest difference and ensures our work remains responsive, collaborative and effective.

Our updated strategy sets out:

• our vision, mission and ambition for active lives in Gloucestershire
• the role of Active Gloucestershire as the backbone organisation for we can move
• how we inspire, connect and enable people and organisations to take action
• our priority areas, including tackling inequalities, supporting young people, enabling people to age well, promoting inclusive activity, shaping active places and embedding learning and adaptation

Together, these themes guide how we work with partners, communities and system leaders to help create the conditions for more people to move more, every day, in ways that work for them.