Jiggling, sweating, taking a breather - however you do it, it's phenomenal. This Girl Can’s new ad is here, thanks to National Lottery! #ThisGirlCan
This Girl Can is a national campaign developed by Sport England and a wide range of partnership organisations. It’s a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets. On Friday 24th February This Girl Can released their new advert campaign titled Phenomenal Women which has received nearly 25,000 views on YouTube over the weekend.
To support This Girl Can and its new video launch last Friday, Active Gloucestershire have also launched GlosGirlsCan, a campaign that shares the same values and aspirations as This Girl Can, but with the aim to drive female participation locally and provide a network for local female coaches, instructors, leaders, and participants to provide a new tool for finding activity in Gloucestershire.
Since the end of January GlosGirlsCan has received over 30 applications for the Female Coaching Bursary, has established a network of over 60 local female coaches and a Twitter following of 200 partners, coaches, clubs and local women. Over the next few months expect to see much more from GlosGirlsCan including coaching workshops, mass participation events and local activity finders.
As part of this campaign, @GlosGirlsCan also has a new Twitter account to form a platform for engagement. This will allow instructors, sport clubs and leisure providers to promote local opportunities whilst allowing participants to join the conversation and share their amazing stories. GlosGirlsCan are encouraging all females of any age and ability to share their experiences of sport and physical activity using the online social media channels to celebrate being active and the many benefits it brings.
Keep an eye out on Twitter for more information about the success of our Female Coaching Bursary aimed to encourage more women to take on coaching, instructing and leadership roles within sport and physical activity with the vision to change perceptions, improve experiences and encourage long-term participation in activity. Check out the new This Girl Can ad here & Join the conversation today @GlosGirlsCan #ThisGirlCan.